IT ALL STARTED WITH A PAIR OF UNDERWEAR

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TWENTY THOUSAND TRIES

ELEVEN CAST MEMBERS

ONE STREAMING SERVICE

THE TRY GUYS

Created in 2014 by Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang, The Try Guys has since expanded into a community-led entertainment company based in Los Angeles, CA, that includes eleven cast members and friends. The company-owned and operated studio has released videos for over a decade, with over 20K tries in total. We have ventured beyond YouTube into the world of streaming, aiming to make shows for people, not algorithms. Every Try Guys video is produced in-house by our TryStaff, a small but mighty team that ensures Keith reads his emails and Zach his Slack.

2ND TRY STUDIOS

We had no idea that a single video of trying on women's underwear would lead to over a decade's worth of tries. Our original TryCast has evolved into a group of eleven individuals, bringing new voices and perspectives to our videos. The Try Guys have always prioritized people and connections first. We aim to offer a fresh perspective on everyday life and showcase the beauty of trying absolutely everything without regret. The greatest thing about trying for over a decade is our lesson: never tell yourself, "no." Believe that you can, and you will surprise yourself.

OUR CONTENT

We are more than just the Try Guys. Our dedication reaches far beyond the boundaries of our community, the engaging videos we create, and the dynamic social media content we share. We strive to cultivate a secure and welcoming environment for our viewers through the diverse and thoughtful content we produce. The vastness of the internet can often feel overwhelming and intimidating, and we aspire to be a comforting refuge where people can discover not only humor but also a genuine sense of belonging and connection with others.

2ND TRY TV

2nd try is our home for everything Try Guys, by us, and for our fans. We launched this streaming service hoping to make content for people, not an algorithm. Unlock exclusive shows and early access from The Try Guys, ad-free and uncensored (except when bleeps are funnier or, like, Keith's butt). The best unscripted shows on the internet are at your fingertips. This is the internet done right. This is 2nd try.
16 MILLION+ SUBSCRIBERS
5,000,000,000+ LIFETIME VIEWS
20,000+ TRIES
16 MILLION+ SUBSCRIBERS
5,000,000,000+ LIFETIME VIEWS
20,000+ TRIES

SHOWS

2nd try Studios produces a plethora of programming, from trying everything there is to try in the world to escape room-themed kitchens, impossible would-you-rather scenarios, podcasts, short films, and live specials.

WE'RE JUST GETTING STARTED.

OUR VALUES

HUMOR

At our core, we create a welcoming space for our viewers in which laughter thrives. Whether they seek an escape from their daily routines or the comforting presence of a familiar face to brighten their day, our platform is designed to uplift spirits and encourage everyone to Try.

At our core, we create a welcoming space for our viewers in which laughter thrives. Whether they seek an escape from their daily routines or the comforting presence of a familiar face to brighten their day, our platform is designed to uplift spirits and encourage everyone to Try.

TRANSPARENCY

We provide the whole picture: the positives, the negatives, the triumphs, and the setbacks. The Try Guys have and will always be open about their genuine feelings and the values they uphold.

We provide the whole picture: the positives, the negatives, the triumphs, and the setbacks. The Try Guys have and will always be open about their genuine feelings and the values they uphold.

INCLUSION

We celebrate and appreciate diversity in individuals, ideas, and experiences, guaranteeing that everyone feels welcomed, respected, and empowered to engage fully in every Try, regardless of background or characteristics.

We celebrate and appreciate diversity in individuals, ideas, and experiences, guaranteeing that everyone feels welcomed, respected, and empowered to engage fully in every Try, regardless of background or characteristics.

OH, AND WE MAKE MERCH TOO

A clear water bottle with a white lid that has a design on the side. The design features a TV character sticking a finger in a fishbowl and being surprised by the fish biting its finger. Below the illustration is text that reads "Always Trying". From the Try Guys.
A closeup of a clear water bottle with a white lid that has a design on the side. The design features a TV character sticking a finger in a fishbowl and being surprised by the fish biting its finger. Below the illustration is text that reads "Always Trying". From the Try Guys.
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